How to Choose a Blog Topic

Now that you’ve decided you want to start your own blog, the million dollar question becomes, “What should I blog about?” The possibilities are endless. Here are some tips for choosing a topic for your blog.

Of course if you already have an existing business and you are adding a blog as a marketing tool, your topic is pretty much predetermined. But consider the following tips to help insure success.

1. Choose a topic that interests you and that you can see yourself writing about for a long time. This is not a “set it and forget it” endeavor. To be a successful blogger requires regular posts over the long term.
2. Write about what you know. While it’s not impossible to research and write about a new topic, having at least some knowledge of the topic makes it easier to keep up with regular posting.
3. How popular is the topic? If you want to gain an audience, make sure other people are also interested in the topic. But keep in mind that the more popular a topic the more competition you’ll have. One way to compete in a popular topic is to put a new spin on it to carve out a niche for yourself. Do you have a unique perspective on the topic or can you fill a gap that others have neglected?
4. If you intend make money with your blog, consider the income potential of the topic. A large audience doesn’t necessarily mean there’s good income potential. The Google Keyword Tool can be used as one indicator of income potential. In a keyword search result, the “competition” column indicates how many advertisers bid on the keyword and the average cost per click indicates the cost for advertisers. Other indicators might be availability of affiliate programs, how many paid advertisements competitors show, and sales on online auctions and similar sites.
5. Will you have enough to say on the topic? While you want a unique perspective on the topic, you don’t want to choose too narrow a topic. You’ll want to update your blog regularly so be sure you’ll have plenty to say on the topic.

When adding a blog to an existing business, you will want to stay on topic, but depending on your product or service, consider your unique angle. For example, if your business is jewelry, you’ll find countless blogs on the topic, but perhaps you can find a niche in jewelry for special occasions, personalized jewelry, or a particular brand or style.

Blogs exist for almost any topic you can think of, but successful business blogs are the ones that gain a loyal audience. By carefully choosing your blog topic, you are more likely to become a successful blogger.

Image courtesy of seo_gun

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