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While private label rights (PLR) articles can be used as is, rewriting them is a fairly easy process that can make the content more attractive to your audience.
I recommend that you generate the rewrite yourself, rather than use an article spinner or other rewriting software. One of the goals of rewriting PLR is to make it uniquely yours. You want to make it your style and your voice, and you want to speak to your target audience. An article spinner can’t do any of that for you.
Before you start, decide how you are going to use the article and for what purpose. Is it going to be a blog post or website article, a newsletter column, part of an ecourse, the basis for a webinar or for some other purpose? (See the post, How to Use PLR Content for more ideas.)
When the content is for a more limited audience (your mailing list, an offline newsletter, a webinar) or isn’t being optimized for search engines, you may only need to a few changes. Most importantly, wherever possible make changes so the article pertains to and interests your readers. Rather than being a generic article, turn it into information that specifically addresses your readers. If you purchased content about using mailing lists to market to customers and your audience is pet owners, change or add examples so they pertain to dogs and cats, rather than leave in examples about organizing a home. Perhaps all you’ll need to do is change the title, add a paragraph or two and make a few minor edits to make it more like your own writing style.
For content that will be published online and that you want to optimize for the search engines you’ll want to be more methodical in your approach and make more changes. Decide what keywords you want to use and use them appropriately in the title and content. For SEO purposes you may also want to make the article more unique than you otherwise would. Also keep other on-page SEO techniques in mind as you edit.
Other ways to make the article more unique are by rearranging the information, cutting out some parts, or combining two articles into one. If it’s a how-to article you can add pictures or screenshots to illustrate the steps.
And of course you can completely rewrite the whole article to produce a completely unique version. The way I go about doing that is to take one paragraph at a time and reword the whole paragraph. Then I look for ways to rearrange the text and add examples or illustrations. Often I then put the article aside for a couple hours or overnight and come back to read it with a fresh mind to make sure it reads well and makes sense.
Rewriting can be as minimal or as extensive as you choose. Keep your readers in mind and make at least a few changes to add value to the content.
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I’m a mom, wife, home business owner, sister, aunt, friend, and geek wannabe. Read more about me here.
